Blog

Practical know-how from marketing, IT & automation

Concrete articles on the topics small teams are dealing with right now: GDPR-compliant AI, cookieless tracking, and secure Microsoft 365 setups.

Tracking & analytics8 min read

Consent Mode from June 2026: why ad_storage now decides everything

Since 15 June 2026, ad_storage alone controls whether advertising data reaches Google Ads — Google Signals no longer overrides it. How to audit banner, GTM and remarketing in a week.

Read article

AI & property management12 May 2026

AI in property management 2026: pre-sort enquiries — approval stays with you

An AI case assistant pre-sorts the inbox and prepares cases — GDPR-compliant, with final approval firmly in your hands. Here's how to approach it.

7 min read

Tracking & analytics28 April 2026

Tracking without the cookie chaos: server-side GA4 & Consent Mode for real-estate providers

Cookie banners and ad blockers tear holes in your numbers. With Consent Mode v2 and server-side GA4 you measure reliably again — and in a GDPR-compliant way.

8 min read

IT & cloud9 April 2026

Setting up Microsoft 365 securely: MFA, SharePoint structure & backup for small teams

A default setup isn't automatically secure. Here's how small teams get Microsoft 365 right — MFA, a clear SharePoint structure, and a backup that holds up when it matters.

7 min read

AI & property management5 June 2026

EU AI Act 2026: what property managers must know about AI pre-sorting

Not every AI tool in management is high-risk — but pre-sorting tenant enquiries and automated decisions need documentation, oversight and clear approval. The 2026/27 roadmap.

8 min read

Property management & ERP22 May 2026

Immoware + casavi 2026: ERP and portal without double entry

Bidirectional interfaces, AI tickets and migration from legacy systems in under two weeks — how I wire Immoware, casavi and DATEV in practice.

7 min read

Performance marketing8 May 2026

Performance Max 2026: A/B tests for assets — how I use them

Google rolled out structured asset experiments in PMax. Less guesswork on creatives, clearer decisions for lead campaigns in real estate and B2B.

7 min read

IT & cloud22 April 2026

Microsoft 365 & Copilot 2026: AI in operations — without data chaos

Copilot in Teams and Outlook only saves time with governance: Entra ID, DLP, SharePoint structure and clear rules on what AI may see.

7 min read