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Marketing · IT · Automation

Huismann Marketing Solutions.

Growth you can prove. Technology that runs in the background.

Performance marketing on an IT foundation that holds up — more qualified enquiries and workflows nobody has to chase manually anymore. Strategy, delivery and technology interlock instead of living across separate vendors. You see per channel what a lead costs and what it returns.

Project team · Fixed prices · GDPR-compliant processing in the EU

GDPR-compliant · EU processingHuman approves every releaseFixed pricesReply within 24 hoursProject team

Services

Marketing, IT and property — built as one system

Win more enquiries, reliable IT, and ERP solutions for property managers — alongside AgTech, SaaS and real-estate projects (e.g. Litfarms, Poolpilot, close2home). Three areas that usually need separate vendors — at HMS, strategy, delivery and technology interlock.

Performance marketing

Channel report

Last 30 days · GA4 + Ads

CPA −12 %
ChannelBudgetLeadsCPA
Google Ads€3,200142€23
Meta Ads€1,80071€25
LinkedIn Ads€1,40035€40
Total€6,400248€26
Overall ROAS4.2×

Marketing

Win more clients

Many businesses spend on advertising without knowing which euro actually brings enquiries. We build marketing so every measure contributes measurably to revenue — from the first ad to the qualified enquiry in your inbox. Clear numbers per channel.

  • Performance & paid ads

    Google, Meta & LinkedIn, optimised for enquiries and revenue instead of clicks. You see, per channel, what a lead costs and what it returns.

  • Social media & content

    Editorial planning, creatives and ongoing profile care. Automated tools handle much of the routine — from topic planning to drafts; strategy and approval stay with the project team so posts turn into enquiries.

  • Web & analytics

    Fast, conversion-focused websites with clean tracking (GA4, Consent Mode). You see which campaign brings enquiries — and which only costs budget.

  • Strategy & consulting

    Positioning, funnels and budget where they actually work — decisions based on real numbers, not gut feeling.

What's included

Google · Meta · LinkedIn AdsGA4 & Consent ModeConversion websitesReporting per channel
IT & infrastructure

Automation

Inbox → review → approval

GDPR · EU

Inbox

Damage report · Apt 12

Auto-classified98 %

Category: repair · high priority

Draft reply created

Case + reply prepared

LH

Approval in the project

Human approval at every step

Approve

Done

in 2 min instead of 20

IT & Automation

Work with less friction

When technology gets in the way, it costs time and nerves every day. We make sure your IT simply works — secure, up to date, and relieving you of recurring tasks. So your team focuses on the work, not on disruptions.

  • Networks & security

    Stable networks, a firewall and a backup concept that holds up when it matters — so an outage doesn't turn into a standstill.

  • Microsoft 365 & SharePoint

    Microsoft 365, SharePoint and Teams set up cleanly, sensibly structured and secured. Work from anywhere, without the data chaos.

  • Data migration & workstations

    Moving data and workstations with no downtime — your team carries on the next morning as if nothing had happened.

  • Recurring tasks automated

    Routine that eats time — sorting inbox, pre-qualifying enquiries, preparing replies — is handled in the background by automated processing. Approval always stays with you.

What's included

Microsoft 365 & SharePointNetwork & securityBackup & disaster recoveryGDPR-compliant automation
Living & properties

Cases · today

casavi · inbox

Pre-sorted

Heating failure · Apt 12

Urgent
Draft readyApprove

Utility bill 2025

Standard
Awaiting approvalReview

Key handover · Apt 4

Done
12 / 18 auto pre-sorted

Focus area

Property management — one of our focus areas

Property management is a major area at HMS — not the only one. Alongside AgTech (Litfarms), SaaS (Poolpilot) and real-estate projects, we set up casavi, Impower and Neovaro and connect them with Immoware, DATEV and your accounting where needed. Incoming messages are pre-sorted, approval stays with you — GDPR-compliant and traceable.

  • casavi · Impower · Neovaro

    Set up, configured and wired into Immoware, DATEV and your existing workflows — accounting included.

  • Case assistant with approval

    Incoming messages are pre-sorted and cases prepared. Final approval always stays with you.

  • GDPR-compliant from day one

    Processing in the EU, clear roles, traceable decisions — data protection is built in, not bolted on afterwards.

  • Reporting & owner portal

    Transparent reports and a portal where owners and tenants can view cases themselves — fewer follow-ups, more trust.

What's included

casavi · Impower · NeovaroDATEV interfacePre-sortingOwner portal

Based in Berlin

Rooted in Berlin.
Working across Germany.

Personal support from the capital — for property managers, AgTech, SaaS and SMEs who want a dedicated project team that thinks along from start to finish.

Photo: Joachim Lesne · Unsplash

How we work

Why Huismann Marketing Solutions

01

Everything under one roof

Strategy, delivery and technology work as one. You don't coordinate five vendors — you work with a dedicated project team.

02

Data-driven

Every recommendation rests on numbers, not gut feeling. That's how your budget goes where it works.

03

Fixed prices

Clear prices set in advance. You know where you stand from day one.

04

Technology included

Current tools and clean automation flow into every project — as a means to an outcome, not an end in itself.

Technology

Tools we work with clients on

These are the systems we work in: ERP and portals for property managers (casavi, Impower, Neovaro, Immoware, DATEV and common legacy systems during migrations), paid media plus GA4/GTM/BigQuery for measurable campaigns, and Microsoft 365 with automation for reliable operations.

Property management & ERP

  • casavi
  • Immoware
  • DATEV
  • WOWI wowiport
  • Impower
  • facilioo
  • Neovaro

Marketing & analytics

  • Google Ads
  • Microsoft Bing Ads
  • Meta Ads
  • LinkedIn Ads
  • Google Analytics 4
  • Google Tag Manager
  • BigQuery

Cloud, IT & automation

  • Microsoft 365
  • SharePoint
  • Microsoft Teams
  • Microsoft Azure
  • Power Automate
  • n8n
  • Looker Studio

Work

Projects in practice

A selection of projects — from property management (Ambiente) and AgTech (Litfarms) to SaaS (Poolpilot) and real estate (close2home). The same standard throughout: measurable value.

Ambiente Immobilienverwaltung
Property management

Cloud-first move to Microsoft 365 and SharePoint, a hardened network and GDPR-compliant automation that pre-sorts cases in casavi/Immoware and drafts replies — final approval stays with the team.

close2home
Real estate

Website and performance marketing rebuilt — more qualified enquiries instead of wasted spend.

Litfarms
AgTech

Performance marketing across multiple paid channels plus an automated weekly reporting dashboard with attribution and scale/hold/cut budget decisions — data-driven, not gut feel.

Poolpilot
SaaS · USA

Tracking and analytics foundation for the US launch: GTM and GA4 setup, server-side-ready conversion tracking, attribution and Meta CAPI — clean data as the basis for growth.

Lars Huismann — founder, Huismann Marketing Solutions

About us

Lars Huismann

Founder · Performance marketing

Berlin, Germany

Profile on LinkedIn

Data over gut feel. Technology that keeps up.

Huismann Marketing Solutions connects measurable marketing and the IT behind it — with 15+ years at that intersection and fixed pricing instead of agency ping-pong.

Performance & paid ads, web & analytics and IT automation come from one project team — so strategy, delivery and technology don't fail at hand-offs.

  • Performance, tracking & reporting
  • IT, M365 & migration
  • Property: casavi, Impower, Neovaro
Learn more

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